About us
Quality is our priority!
Clear, consistent communication drives success. We prioritize open dialogue, ensuring alignment with your pet's nutritional needs and seamless collaboration throughout every product launch.
Start with the pet owner – find out what they want for their pets and give it to them.
Top quality ingredients
Our recipes are crafted for quality, nutrition, and taste. With meticulous attention to detail, we create wholesome and delicious pet foods that keep tails wagging and pets thriving.
Start with the pet owner – find out what they want for their pets and give it to them.
Unique pet experiences.
Meet our pet food experts
Dedicated professionals driving our pet food success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He is passionate about creating high-quality pet foods that nourish and delight pets and their owners.
Mich Stark
Chief Pet Nutrition Officer
Mich loves taking on challenges. With his multi-year experience as a Commercial Director in the pet food industry, Mich has helped the company to get where it is today. Mich is among the best minds in pet nutrition.
Aline Turner
Chief Quality Officer
Aline is a dedicated leader who loves her work in the pet food industry. She mentors a team of nutritionists and oversees the well-being of countless pets through her innovative products.
Iris Joe
Chief Financial Officer
Iris, with her international experience in pet nutrition, helps us easily understand the market and improve our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.